Packaging as aesthetics, object as function.
Often when people get their products the packaging goes to waste. As if the whole function of packaging is simply to get the product from point A to B. Surely the ideology of packaging can be more.
What if the packaging of a product becomes the aesthetics of a product but the object serves only as pure function?
We should rather get rid of the typical reference and ornamental shell of products and celebrate the fact that packaging materials contain beauty of their own.
Exhibited at: Dutch Design Week 2010, DesignMarch 2012 & "We live Here" Stockholm Furniture Fair